Publications by Brent
Books by Brent
The Challenger Sale
The Challenger Sale is widely recognized as the book that started the Insight Selling movement.
Over 1,000,000 copies sold worldwide.
The Challenger Customer
The Challenger Customer is the rousing and provocative sequel to the international bestseller, The Challenger Sale.
Articles by Brent
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B2B Salespeople Need to Act More Like Travel Agents
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Traditional B2B Sales and Marketing Are Becoming Obsolete
Long the elusive objective of virtually every B2B commercial team, the time for sales and marketing “integration,” has passed…
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Sensemaking for Sales
The amount of product and service information available to B2B customers—reports, blogs, display ads, email marketing, and more—has become overwhelming, leading to…
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Brent Adamson Joins Ecosystems Software
Brent Adamson, World-Renowned Researcher and Co-author of The Challenger Sale, Joins Ecosystems Software